About Us


“Petite G Jewelers are with you through your whole shopping experience. If you are just browsing or planning to buy, they take very good care of you. The atmosphere is very relaxed and there is absolutely no pressure to buy. I have been a client of Dana’s (owner) for over 15 years. She has surrounded herself with knowledgeable and very friendly staff. Any one of them will make your jewelry experience unique and special.”

– Nikki H.

About Petite G Jewelers

Welcome to Petite G Jewelers, Indianapolis’ premier boutique jewelry store, since 2016. Petite G owner, Dana Friedman, has been serving the jewelry needs of clients in the Meridian-Kessler, Butler Tarkington neighborhood for over 20 years. Dedicated to building relationships and assisting long-time, local clients in selecting items to celebrate monumental events in their lives, Petite G also provides a warm, family-like welcome to the next generation of jewelry owners. If you’re new to the area, we look forward to the opportunity to serve you and your family’s jewelry needs.

Petite G has something for everyone, including exquisite estate pieces, classic styles, eclectic finds, and designer and trending styles. Friedman specializes in carefully selected estate pieces, curated, one-of-a-kind fashion pieces and bridal work. Petite G recognizes the importance fine jewelry can play in life’s milestones. We’d love to assist you in finding the perfect piece for birthdays, anniversaries, bridal, engagement, Valentine’s Day, Mother’s Day, or any occasion where you’d like to make your loved ones feel special. Our experienced staff can also facilitate designing and creating a unique piece or re-imagining your family heirlooms. Shopping at Petite G is like a fun adventure, never intimidating and never boring. Our goal is to help you find the perfect gemstone or exquisite jewelry for you and your family. Petite G can also handle your jewelry repairs (in house), appraisals, service and maintenance, and watch rebuild and repair work.

Our Experts

Meet the Petite G Jewelers Family

Dana Friedman


Dave Shelley

Master Jeweler

Tiffany Norrick

Client Relations

Robin Brinkman


Molly Moreau

Marketing Director

Ida Wood


Scott Lindenburg


Eric Levitt

Social Media & Marketing



Happy Customers

“Petite G is run by amazing people that want to help you and make your experience the best that they can. I got an incredible ring within the budget I set. Amazing people making amazing jewelry!”

– Zach D.

“We purchased our wedding rings from Dana 5 years ago. Dana knows exactly what kind of jewelry I love. What I had in mind was exactly what she found me. I’m a lucky girl to have Dana in my life! So thrilled Petite G is open!”

– Monique W.